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Suzy Academy
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20 results returned

  • Data Explorer

    Get to know our data analysis tool for advanced crosstabs, stat-testing, filters and more.

    • Path

  • Research Fundamentals

    Learn the basics of market research and how it can help to get, keep and grow your customer base.

    • Path
    • Duration 15m
    • Beginner

  • Suzy Live and Suzy Global

    Conduct live, synchronous qual research via in-depth interviews or focus groups with Suzy Live

    • Path
    • Duration 15m
    • Beginner

  • Viewing and Analyzing Results

    Explore how you can view, export, analyze, and showcase the results and insights you gather with Suzy

    • Path
    • Duration 20m
    • Beginner

  • Finding your Audience

    Find the right audience for your research in Suzy by leveraging various tools and methodologies

    • Path
    • Duration 30m
    • Beginner

  • Building a Survey

    Learn how to set up, build, preview, share and launch a survey in Suzy

    • Path
    • Duration 15m
    • Beginner

  • Platform Basics

    Get acquainted with the Suzy platform, what you can launch, and how you can get started

    • Path
    • Duration 15m
    • Beginner

  • MaxDiff, Monadic and TURF

    Take the guesswork out of measuring your consumers’ preferences. 

    • Path
    • Duration 35m
    • Intermediate

  • Price Testing

    Find the right price point or price range for your products

    • Path
    • Duration 10m
    • Intermediate

  • Gabor-Granger

    Identify a price point for your product or service that will maximize revenue

    • Duration 10m
    • Intermediate

  • Van Westendorp

    Establish a range of acceptable prices for a new product or service

    • Duration 10m
    • Intermediate

  • Drivers Analysis

    Find out which attitudes and habits are predictive of a buying customer and/or a satisfied customer

    • Duration 10m
    • Intermediate

  • Audience Segmentation

    Discover the power of consumer profiling and audience segmentation

    • Path
    • Duration 20m
    • Intermediate

  • Path-to-Purchase

    Understand how consumers shop within your category and for your brand

    • Duration 5m
    • Beginner