All Activities
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Data Explorer
Get to know our data analysis tool for advanced crosstabs, stat-testing, filters and more.
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AI Survey, Monadic, and Open-end Summaries
Learn how to generate AI-powered summaries for video and text open-ends
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AI Suzy Live Summaries
Learn how to jumpstart your Suzy Live qual analysis with AI Qual Summaries
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Leveraging AI in Market Research
Learn how AI is transforming how modern market research is done
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Suzy Speaks and AI Features
Learn how to leverage the power of AI for your research in Suzy
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AI Screener Generation
Learn how to leverage the power of AI to generate Screening Surveys in Suzy
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Research Fundamentals
Learn the basics of market research and how it can help to get, keep and grow your customer base.
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Suzy Live and Suzy Global
Conduct live, synchronous qual research via in-depth interviews or focus groups with Suzy Live
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Viewing and Analyzing Results
Explore how you can view, export, analyze, and showcase the results and insights you gather with Suzy
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Finding your Audience
Find the right audience for your research in Suzy by leveraging various tools and methodologies
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Platform Basics
Get acquainted with the Suzy platform, what you can launch, and how you can get started
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Building a Survey
Learn how to set up, build, preview, share and launch a survey in Suzy
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Statistical Significance Testing (Stat-testing)
Learn how statistical significance works and how it can add rigor to your research.
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MaxDiff, Monadic and TURF
Take the guesswork out of measuring your consumers’ preferences.Â
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Price Testing
Find the right price point or price range for your products
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Van Westendorp
Establish a range of acceptable prices for a new product or service
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Gabor-Granger
Identify a price point for your product or service that will maximize revenue
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Drivers Analysis
Find out which attitudes and habits are predictive of a buying customer and/or a satisfied customer
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Audience Segmentation
Discover the power of consumer profiling and audience segmentation
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Path-to-Purchase
Understand how consumers shop within your category and for your brand